Hawaii-based Edutainment Resources, Inc. have just launched a new iPhone App called “Feed Me!” which is based on their ESL learning series ‘Pencilbot Kids’ and is aimed at a younger audience.  Retailing on iTunes for $1.99, the application comes in several languages.

In an interview with ERI CEO Lishan Chong on hawaiiweblog.com, she said that the programs are designed to:

1. Learn the basic knowledge – numbers, colors, shapes, patterns, etc.
2. Apply what you learn – extend the basics by focusing on development of critical thinking skills from a very young age, not just compartmentalizing each subject
3. Expose learners to multiple languages at a time when their minds are most receptive. There is much scientific research to support this and in my view it’s an increasing trend.
4. This is not the company’s first foray into iPhone Apps, they released ‘Pencilbot ESL’ earlier this year.