Imagine using your cell phone to scan UPC codes at retail shops or grocery stores and finding out if anything in that product is not good for you.

Dr. Andras Pellionisz, founder of HolGenTech, who produces genome reports for customers bent on fostering help for their health issues and sells a full genomic analyzer for $5,000.

The National Center for Biotechnology Information states that biological information stored in a genome is encoded in its deoxyribonucleic acid (DNA) and is divided into discrete units called "genes." Genes code for proteins that attach to the genome at the appropriate positions and switch on a series of reactions called "gene expression."

TechNewsWorld reported that Pellionisz debuted a consumer applications for personal genomes functioning with an Android-based smartphone at the inaugural Consumer Genetics Show in Boston last spring. He told them that the use of such devices can affect individual choices and create new awareness and understanding of how the world around us impacts the one within us. The personal genome accessed via handheld applications could present new insights to the near-term future.

"So-called junk DNA represents a sizable portion of the DNA sequence of a genome. Longstanding opinion has held that so-called junk DNA is just that -- junk. Recent research, however, suggests that some junk DNA may have a job after all.

Some estimates hold that junk code is responsible for more than 150,000 diseases. Recursion and junk DNA comes into vital play. DNA can be effected and changed. This gives new hope, and new cause for investments.

New ideas about the true role of so-called junk DNA is fostering a keen awareness among both the scientific world and health-conscious customers of new businesses offering a sort of genome counseling."