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Gain a foundational knowledge of how to effectively market to the search engines by exploring how Search Engine Optimization, Paid Search Marketing and Social Media Optimization tie together. Explore various analytical and research tools that allow you to identify effective keywords and analyze visitor trends. Learn about link building and other strategies that will increase your visibility in the search engines and social mediasphere.
Rob Bertholf is the Chief Search Architect for Chapter Three, a San Francisco-based consulting firm specializing in Drupal web development, strategy and training. In the crowded marketplace of SEO experts and Social Media Marketing mavens, Rob is literally a cut above the rest with #1 ranking in Google for “Search Engine Optimization Expert.” A pioneer in Social Media Marketing @Rob sent the first “tweet” from Hawaii and oversaw the creation of over 700 websites as inventor of ZeppOS Content Management Application. He also shares his SEO and web marketing insights as a regular keynote speaker/lecturer for corporate and academic audiences.
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