Nate Riggs

Bio

Topic:

Conversational Marketing & Rise of Human Business Teams

From the very beginning, one of the most appealing aspects of the Internet has been the ability for humans to connect with humans and share ideas. In present day, these conversations can happen in real time and across all boundaries. Today's Internet has become more of a tool box, overflowing with powerful and affordable communication platforms - all ready and waiting for more humans to pick up and use these new telephones. However, where some businesses are failing is in the realization that Social Media, as tools, simply cannot stand alone. With that, companies are now faced with a significant three-part challenge - determine clear business objectives, select the right technology, and place the right humans behind the controls. In this presentation, Nate Riggs will walk you through examples and ideas that can help you select, train and develop a Human Business Team - a team of skilled communicators who operate social media tools on behalf of your organization and business objectives.

What You'll Take Away

What "Conversational Marketing" means, and how your business can apply it to reaching your business objectives. A basic framework to follow for building Human Business Teams inside your organization Strategies that will help you influence your company culture to foster wide adoption and responsible use of social media tools How to measure against business objectives and determine long-term ROI

Bio:

Nate Riggs is a business communication strategist, an agency-experienced marketer and a social media content engineer.  Over the past 10 years, he has developed a passion and expertise for how humans utilize technology and the social web to build relationships. Throughout his career, Nate has held a variety of roles leading marketing, sales and business development efforts in interactive and traditional marketing agencies, retail design firms, and Internet technology start-ups.

Nate also advises and coaches high-profile individuals, corporate executives, political candidates, and small business entrepreneurs on how they can use social networks, content engineering, and social media distribution tactics to develop and leverage their personal human brands to build networks and achieve their goals.