Roxanne Darling

Bio

TOPICS

Keynote: Social Media: It's More Than Tweets the Eye

Social Media continues to have its naysayers - for some good reasons - however there is much more going on beneath the surface. Many new users fail to see ROI, while others get distracted by the "fun" parts and miss out on the "functional" parts. Let's look at the broad spectrum of impacts generated by social media practices and how you can be a savvy observer and participant, not just a copycat or wall flower.

400 Level: Use Video and Go to the Head of the Class

YouTube is neck and neck with Google for the top search engine in the world. Video used to be out of reach for most of us, but now anyone can have their own internet tv station. The technology still scares off many; this session will show advanced metrics on how video performs in the marketplace and demonstrate insider secrets for various video platforms and tools. If you've got your Twitter, Facebook, and blog already up and running, it is time to look at adding video to your marketing and communications mix.

BIO

Roxanne is co-owner of Bare Feet Studios (http://www.barefeetstudios.com), a web and social media company that specializes in "Internet Literacy for Business." Recently cited as #24 on the Top 50 Women in Social Media, Roxanne is a founding member of the Social Media Club (http://www.socialmediaclub.org) (an international organization) and also launched the Hawaii chapter (http://www.smchawaii.org). She conceived and produced Podcamp + Wordcamp Hawaii (http://www.podcamphawaii.com), the first Social Media Conference in Hawaii with over 400 in-person attendees and thousands more via live video stream. She is the host of the award-winning internet TV show, Beach Walks with Rox (http://www.beachwalks.tv), where she shares "a little Aloha everyday." The show currently has over 760 episodes, over 2.5 million downloads, and viewers in over 90 countries and numerous awards.

Roxanne and her partner Shane Robinson's work has been featured in several recent books: "Social Media Marketing: An Hour a Day"; "Web Video: Making it Great, Getting it Noticed"; and "Juggle: Rethink Your Work, Reclaim Your Life." Most recently Roxanne was featured in a collaborative Twitter book, "Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy".

Roxanne also has over 20 years experience as an expert presenter and trainer throughout North America, Asia, and Europe. A popular speaker in the tech and business communities, including BlogHer Business, Blog World Expo, Podcamp, IABC, and PRSA, Roxanne has a "gift for both grounding and lifting you at the same time."