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This seminar provides an introduction to the basics of web trending and analysis. Learn how to track referral sources, improve your website’s design and content, identify visitor preferences and more. You are introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. Attendees leave with a better understanding of how Google Analytics works and what tools and reports would best serve their business.
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Rob Bertholf is the Chief Search Architect for Chapter Three, a San Francisco-based consulting firm specializing in Drupal web development, strategy and training. In the crowded marketplace of SEO experts and Social Media Marketing mavens, Rob is literally a cut above the rest with #1 ranking in Google for “Search Engine Optimization Expert.” A pioneer in Social Media Marketing @Rob sent the first “tweet” from Hawaii and oversaw the creation of over 700 websites as inventor of ZeppOS Content Management Application. He also shares his SEO and web marketing insights as a regular keynote speaker/lecturer for corporate and academic audiences.
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