When markets change, the way you market should change. The world financial situation is changing the way people spend and look for products and services.
There are ways to help people find and choose your product or service over the competition. By combining existing and new marketing solutions, you can adopt highly effective marketing strategies that everyone can use to boost your marketing in the short term and long term.

Harold R. MacKenzie is a Partner at Westlake Venture Partners, L.P., where he analyzes investment opportunities and helps portfolio companies with strategy, PR, marketing, management advice, financial modeling and raising capital. Prior to starting Westlake Venture Partners, Mr. MacKenzie was a founder of NetZero (NASDAQ: UNTD) where he served as Vice President of Software Development. Mr. MacKenzie oversaw the rapid development of products, technical architecture and the formation of highly talented engineering teams that enabled NetZero to become one of the fastest growing ISPs. Mr. MacKenzie is named on 7 technology patents. Currently he is the Chief Technical Officer ( CTO ) of Qmania.

Douglas H. Kato graduated from the University of Southern California with a degree in Business with an International Marketing emphasis. Kato is a co-founder of Up Above Records, Barefoot Distribution, and Link DV. Launching in 1995, Kato's Up Above Records was a pioneer of independent urban music. With a need for independent music in Japan, Kato created Barefoot Distribution that distributed more than 30 million dollars of product annually for over 500 independent record companies. Kato's Link DV Hawaii served as the successful business-to-customer website model that would evolve to the idea of creating Qmania.